Business philosophy

Customer-first, striver-centered, innovation-driven, shorter strides & quicker steps, globalization, extensive cooperation, brand-oriented, go with the wind, and rigorous risk control

1. Customer-first

Customers are the driving force for the Company's survival and development. Armed with a customer-oriented mindset, we analyze, mine, create and fulfill customers' needs so as to continuously offer quality products and services and thus create value for our customers.

2. Striver-centered

We inherit and carry forward Chenguang Biotech’s spirit of hard work and dedication, and always adhere to the "striver-centered" concept. In this regard, we give priority to strivers in terms of compensation, job promotion and honor competition, in addition to more opportunities, platforms and resources. On the whole, we try our best to create a striver-centered working environment.

3. Innovation-driven

We persist in technological and management innovation to continuously create new technologies and production equipment and develop new products and applications. Relying on the "three centers", we strive to foster incontrovertible technological advantages in the tomato paste processing industry. In addition, we develop a good top-level design around the Industrial Internet to speed up digitalization and intellectualization and in turn enhance the Company's core competitive strength.

4. Shorter strides & quicker steps

In terms of new technology commercialization, implementation of new working mechanisms and development of new projects, we should make shorter strides and quicker steps to proactively press ahead at a steady pace, so as to minimize possible losses and realize low-cost, low-risk rapid development.

5. Globalization

We make full use of our advantages in technology, capital and brand to allocate raw materials, markets, human resources and other advantageous resources in the world and realize globalization.

6. Extensive cooperation

While focusing on the fruit and vegetable industry, we make use of the platform advantage to establish and strengthen extensive multiform, multi-channel cooperation with industry-university-research community, peers and upstream and downstream organizations and individuals, in the hope of creating a balanced industrial ecosystem and realize healthy development of the industry.

7. Brand-oriented

We endeavor to foster a first-rate TOB product brand in good faith, pursue product quality excellence, provide the community with effective, affordable health food, and shape the image of a well-known brand in the biological health industry.

8. Go with the trend

By keeping aware of the social development trend and upholding the concept of contributing to society, we study the political and economic development situations at home and abroad to optimize our business strategies and tactics, seize the opportunities and plan in advance to facilitate fast and sound development of the Company.

9. Rigorous risk control

Regulatory compliance is the foundation for the Company's sound development. So it is important for us to develop the law-abiding awareness among all employees, and establish a comprehensive risk control system to effectively prevent and control a variety of risks associated with food safety, capital market and international relations, which will provide a powerful guarantee for achieving our strategic goals.

production safety is our top priority. We hold fast to the policy of "safety first, prevention utmost and comprehensive management", improve the "dual-control" system consisting of risk classified control and hazard investigation & control, and insist on all-round and whole-process control of production safety to achieve the "zero accident" goal.